Marketing Audit

The largest problems that small businesses make when trying to drive in sales is either not putting enough effort and resources into their marketing efforts, or utilizing the wrong content distribution platforms to try to reach their target market. The services that we offer here at Frost Marketing Group only work to drive in sales because we know exactly what platforms to use to best reach every demographic and most effectively accomplish your marketing goals. This means that we know how to best segment marketing campaigns to reach your personal target market and make sure that all of the information that is reaching potential customers is relevant to them and most likely to result in sales.

We strive to maximize the benefit that each of our clients receive when working with us, so we share our knowledge with them and let them know what services we believe they would get the most return on investment from utilizing while still respecting their personal opinions and decisions. To do this, we perform a marketing audit, where we discuss the internal and external functions of the business with the client, and observe how sales are made and customers are drawn in by the business. By doing this we get a good idea of the business’ target market and what marketing and advertisement strategies would work best for the company, and share our findings with the client so best educate them before they decide on the services they want to utilize.

Marketing audits are included with other larger services like web design and social media marketing, or can be purchased separately to get a better idea of what marketing methods would be most effective for accomplishing a company’s goals and to identify a company’s ideal target market and potential inefficiencies from an external point of view.

Marketing Audit Services:

  • Data Collection: Gather information on internal and external business practices to make educated recommendations
  • Target Market Identification: Determine all demographics to target with marketing campaign
  • Ideal Platforms for Distribution: Determine which platforms to use and services to utilize to best accomplish marketing goals
  • Content Distribution Segmentation: Identify which demographics are associated with which platforms and what content to publish to each
  • Marketing Adaptation: Identify ways to adapt current marketing practices to maximize return on investment
  • Sales Drivers: Identify competitive advantage and what is driving customers to make purchases
  • Educated Recommendations: Utilize our research and expert opinions to recommend specific services that would maximize sales

Potential Additional Services:

  • Website Design: Leave a good first impression on potential customers with a well designed website. Frost Marketing Group will customize a design for your website depending on your target market and field of business to create the most possible online sales and boost customer satisfaction.
  • Intensive SEO Research: A full scale SEO project that incorporates the market specific research and a site-wide audit in order to find all SEO weak points. Once the weak points are located, our agency will optimize the complete site and give coaching lessons on how you can make quick fixes and add your own website updates with search engine optimization included.
  • Pay-Per-Click Advertisement Campaign: Reach your full marketing potential with a Pay-Per-Click advertising campaign through Google AdWords. Both members of the Frost Marketing Group are Google AdWords certified, and we are able to create the best possible advertisement and optimize the bidding in order to minimize your costs while maximizing revenue.
  • Marketing Audit & Custom Marketing Plan: After a free marketing audit, our team will lay out an in-depth marketing plan to reach your specific goals and achieve success in growing your brand. This plan will include services that we feel fits your company’s best interest and budget, and you do not have to purchase the service to receive a marketing outline.
  • Social Media Marketing: Greatly expand your brand recognition to new markets with a social media marketing campaign that includes: account creation and optimization, posting schedule, content management, and coaching sessions on how you can market your brand on social media yourself.

If you are interested in our marketing audit services please call us at (919)-710-4946 or fill out the form below. We will respond within a day to schedule a free consultation with both members of the Frost Marketing team to discuss your company’s digital marketing possibilities and lay out a plan to boost return on investment.